We are excited to introduce our latest feature – Play By Folder. This powerful feature simplifies the content management process for our digital signage software, allowing businesses to easily organise and manage their content with just a few clicks.

With the Play By Folder feature, you can simply drag and drop your images or videos into specific folders and the system will automatically play the content in these folders. This saves you time and effort in the content management process, allowing you to focus on other important aspects of your business. The Play By Folder feature provides businesses with the added advantage of organising and presenting their digital content in a more efficient and targeted manner. It offers a convenient and straightforward way to group content and play it in a specific sequence, thereby allowing businesses to maximise their impact by presenting the right messages at the right times.

But the benefits don’t end there. The Play By Folder feature also enhances the flexibility and customisation options of your digital signage content. By organising your images into specific folders, you can create multiple playlists that target specific audiences or display different messages. This allows you to create dynamic and engaging content that resonates with your target audience. For example, if you had internal messages that needed to display across all the screens you can add these to the INTERNAL folder and if you had a few screens in a public area, you can then add these messages to the PUBLIC folder. Our system can then display just the PUBLIC messages on the public screens and then the INTERNAL and PUBLIC messages on all the internal screens. The content administrator can easily distinguish the purpose of the content just by looking at the folder names.

The Play By Folder feature improves the efficiency and reliability of your digital signage content playback. By automating the content playback process, you can eliminate the risk of human error and ensure that your digital signage displays the correct content at the right time. This is particularly important if you operate multiple digital signage displays across multiple locations, ensuring that all displays are playing the correct content consistently. As a user-friendly tool, the Play By Folder feature is highly intuitive and accessible to businesses of all sizes and industries. The drag-and-drop functionality makes it easy for you to create, organise, and manage your digital signage content without the need for technical expertise or training. This is what makes our digital signage software stand out from the rest.

With the Play By Folder feature, you have greater control and management over your digital signage content. You can easily manage and update your content without having to manually select and schedule each individual image or video. This allows you to make quick changes to your content, ensuring that your messaging is always up-to-date and relevant to your target audience.

When it comes to using the Play By Folder feature, there are several options available to users to set the order of how their content is displayed. These options provide users with the flexibility to customise their content playback to meet their specific needs and preferences:

• Random  – this allows the system to randomly play the content in the folder. This can be particularly useful for businesses that want to create a dynamic and engaging experience for their target audience. By displaying content in a random order, viewers are more likely to pay attention to the screen and stay engaged with the content.

• Ascending -this allows the system to play the content based on the name in ascending order. This option can be useful for businesses that want to display their content in a specific sequence, such as displaying product images in alphabetical order based on the file name.

• Descending – this allows the system to play the content based on the name in descending order. This option can be useful for businesses that want to display their content in reverse order, such as displaying product images from newest to oldest based on the file name.

• Manual  – this option gives users full control over the order of their content. With this option, users can manually arrange their content in any order they choose. This can be particularly useful for businesses that want to create a specific storyline or sequence with their content. In the below example, we manually arranged to play all the odd-numbered slides first then the even-numbered slides.

As we continue to explore the benefits of the Play By Folder, it’s important to highlight how this tool can positively impact your content strategy. Here are a few advantages to consider:

• Increased Engagement and Brand Awareness – By using the Play By Folder feature to create dynamic and engaging content, you can capture the attention of your target audience and increase brand awareness. For example, you could use the feature to create a folder of product images that highlight the unique features and benefits of each product. This not only informs your audience but also showcases your brand identity and messaging.
• Personalisation – Another advantage of the Play By Folder feature is its ability to personalise your digital signage content. By creating specific folders for different audiences or times of day, you can tailor your messaging to better resonate with your target audience. This personalised approach can increase the effectiveness of your advertising strategy and improve customer engagement and loyalty.
• Improved Content Management – With the Play By Folder feature, you can easily manage and update your digital signage content without the need for technical expertise or training. This is particularly useful for businesses that operate multiple digital signage displays across multiple locations. The feature ensures that all displays are playing the correct content consistently, providing a cohesive brand experience for your customers.
• Cost-Effective – Digital signage is already a cost-effective solution compared to traditional advertising methods. But with the Play By Folder feature, you can save even more time and money by streamlining the content creation and management process. This allows you to focus on other important aspects of your business while still having a strong advertising presence.

The Play By Folder feature is a valuable addition to Advertise Me’s digital signage SaaS tool that simplifies the content creation process, enhances customisation options, improves content playback efficiency and reliability, provides greater control and management over content, and is highly intuitive and user-friendly. By using this powerful feature, can not only save time and money but you will be able to easily manage your content via an easy-to-use process and interface.

At Advertise Me, we are committed to providing our clients with the most powerful and innovative digital signage tools on the market. The Play By Folder feature is just one example of how we are leading the industry in simplifying and enhancing the digital signage experience. Contact us today to learn more about how our digital signage SaaS tool can help you drive more sales and revenue for your business. To learn more about how Advertise Me can help you create impactful digital signage content that drives results for your business make sure you subscribe to our newsletter and follow us on social media.